Is 4.7 a good Google rating?
Yes. A 4.7 sits comfortably above the 4.5 mark that a growing share of customers treat as their minimum, and it looks more believable than a perfect 5.0 from a handful of reviews. What matters alongside it is how many reviews make up the 4.7, how recent they are and how you have replied to the weaker ones.
By Richard Thomas-Pryce, Founder · Updated
The bar has gone up. In BrightLocal's Local Consumer Review Survey 2026, a panel of 1,002 US adults, 31% said they would only use a business with 4.5 stars or more, up from 17% the year before, and 68% would only use one with four stars or more. Only 10% insisted on a perfect five. A 4.7 clears every one of those lines except the last, which few customers care about.
The number on its own tells half the story. A 4.7 from 9 reviews is fragile: one bad review takes it down to about 4.3. A 4.7 from 150 reviews barely moves. The same BrightLocal survey found that 47% of consumers would not use a business with fewer than 20 reviews, so count matters as much as the stars.
Recency matters too. A 4.7 built mostly on reviews from three years ago looks less convincing than a 4.6 with something new every week, because customers want to know what you are like now. In that survey, 74% said they only cared about reviews from the last three months.
Compare yourself with the businesses next to you in the map results, not with an ideal. If the electricians around you sit at 4.4 to 4.9, a 4.7 with a healthy count puts you in the running. If you want to push towards 4.9, the route is the same as building count in the first place: ask every customer, so a single bad review is diluted quickly.
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