Free tools for your website, Google and ads
Work out what a client is worth, tag the links in your ads and posts, and check how your business shows up in Google and AI search. No sign-up to use them.
Ads and enquiries
Ads
Client Value Calculator
Work out what one new client brings in over the years, and how much you can afford to pay to win one, through ads or a new website.
Try it free →Ads
Google Ads Audit
Fourteen quick questions about your account, answered from memory. You don't need to log in, and "not sure" is a fine answer. You get a score and the three things to fix first.
Try it free →Ads
UTM Builder
Add a tag to the links in your ads, emails and posts. When someone calls or fills in your form, you can see which link sent them.
Try it free →Coming soon
Google Ads leak check
Enter your website. See whether your ads count calls and forms, and where they send people.
Coming soon
What will Google Ads cost you?
Real click prices for your service in your town, as a cost per enquiry.
AI & GEO
AI/GEO · Free check
AI Visibility Checker
See whether ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews recommend your business, who they name instead, and what to fix.
Check it free →AI/GEO
Google Knowledge Panel Checker
Enter a business or personal name and see whether Google recognises it as an entity, how knowledge-panel-ready it is, and exactly which entity signals are missing. Free, with your score and checklist shown instantly.
Try it free →AI/GEO
llms.txt Generator
Create an llms.txt file, the emerging standard that helps AI tools like ChatGPT and Perplexity understand your site and cite it correctly. Be an early mover.
Try it free →AI/GEO
AI Query Fan-Out Tracker
A free Chrome extension that reveals ChatGPT's hidden fan-out queries, every source it reads, and which pages actually get cited. Google AI Mode included.
Try it free →Schema & Structured Data
Schema
FAQ Schema Generator
Turn your questions and answers into valid FAQPage JSON-LD. Helps you win FAQ rich results on Google and get quoted in AI answers.
Try it free →Schema
Schema Markup Generator
Create valid JSON-LD structured data for your business: LocalBusiness, Organization, Service, or Person. Helps Google and AI search understand exactly who you are and what you do.
Try it free →Schema
Schema Validator
Enter your URL and we'll find and check the JSON-LD structured data on your page: what types you have, what's invalid, and what's missing for local and AI search.
Try it free →Technical SEO
Technical
robots.txt & AI Bot Checker
Check your robots.txt in seconds. See exactly which AI bots, GPTBot, ClaudeBot, Google-Extended, can access your site, and which you're accidentally blocking.
Try it free →Technical
robots.txt Generator
Build a correct robots.txt in seconds. Control search crawlers and AI bots, point to your sitemap, and avoid the mistakes that accidentally hide your site.
Try it free →Technical
On-Page SEO Checker
Enter your URL for an instant on-page SEO score. We check the 10 fundamentals, including title, meta, headings, images, and content depth, and show you exactly what to fix.
Try it free →Technical
Meta Tag & SERP Snippet Preview
Enter your URL to see your title and meta description as a Google search result, with length checks so nothing gets cut off.
Try it free →Technical
Sitemap Checker
Enter your URL and we'll find your sitemap, confirm it's valid, and count how many URLs it lists, so you know search engines can discover every page.
Try it free →Generators
Generators
Bad Google Review Checker
Paste a bad review and find out whether it actually breaks Google's rules, what your real odds are, and get a reply you can post today. Straight answers, free.
Try it free →Generators
Google Review Link Generator
Find your business, get the direct link that opens the review box straight away, and print a QR code your customers can scan on the job. Free, no signup.
Try it free →Generators
Open Graph Generator
Create the Open Graph and Twitter meta tags that control how your pages look when shared on social, WhatsApp, and messaging apps. Stop your links showing up blank.
Try it free →Want more enquiries from your website?
Book a free call. We'll look at your website, how you show up on Google and what a new client is worth to you.