Content Day
Social media video production, filmed at your business
Social media video production at your business, anywhere in Greater London: we come to you for half a day or a full day, film your people and your work, and hand back finished vertical videos for Instagram, TikTok and Facebook.
Every video arrives captioned and in posting order, with a calendar that says which one goes out when and the caption text written for each platform. One day of filming, a month of posts.
What is a Content Day?
A Content Day is a fixed-price day of filming at your business that becomes a set number of finished short videos for social media. We plan the videos with you beforehand, film them on site in one visit, then edit, caption and deliver them ready to post.
- Half or full day
- Up to 4 or 7 hours on site
- 6, 12 or 15 videos
- Finished, captioned and vertical
- Greater London
- Travel included
What you get: Reels, TikToks and Facebook videos
Every Content Day covers the same kinds of video, because together they answer what a new customer wants to know before they get in touch. The subjects change with your trade and the mix stays the same. A Full Content Day doubles it to twelve.
You, on camera
1 videoWho runs the business and why. People choose people.
Selling or renting? This is who you will be dealing with.
Estate agent
The questions customers ask
2 videosTwo questions people ask before they buy, answered in your words.
Does it hurt? How long does it last? What is the downtime? Answered.
Skin clinic
Before you choose a kitchen, decide these five things.
Kitchen showroom
How the work gets done
1 videoBehind the scenes, so the skill shows without you having to claim it.
Putting off the dentist because you are nervous? Watch this first.
Dental practice
A customer, in their own words
1 videoA real customer on what it was like, with their signed consent.
What the process was like, from first meeting to finished room.
Kitchen showroom
The finished result
1 videoThe work itself, or a walk through your premises.
From plan to finished room, in one look.
Kitchen showroom
Every video comes captioned and exported in your tier's formats, with a place in your posting calendar and the caption text written for each platform. Each video marked for your Google Business Profile also gets a cut of 30 seconds or less, which is the longest Google takes. You own the finished videos, paid ads included.
How social media video production works
Four steps, and you approve the plan before anything is filmed.
Planning call
Thirty to forty-five minutes. We pick the videos for your trade, line up a customer for the testimonial and agree which rooms or sites we film.
Your shoot plan
Four days before, you get the list of videos, three opening lines for each to choose from, the talking points and a timed plan for the day. Nothing is filmed that you have not approved.
The day
Half a day or a full day at your business. Everyone who appears signs a release first, and the to-camera pieces are filmed in one sitting while people are warmed up.
Finished videos
Within five working days, captioned, exported in your tier's formats and named in posting order, with the posting calendar. Revision rounds are included.
Content Day pricing
Three fixed prices. What changes is the time on site, how many finished videos you get and how much planning goes in before the day.
Half Content Day
£7506 videos
- Before the day
- A 30-minute planning call, then the opening lines and shot list sent for your sign-off
- On site
- Up to 4 hours
- Finished videos
- 6 vertical videos, 15 to 45 seconds each
- Ready to post
- A posting calendar for all 6: platform, day and caption
- Revisions and delivery
- 1 round, delivered in 5 working days
Full Content Day
£1,45012 videos
- Before the day
- A 45-minute strategy call, then scripted opening lines and talking points for every video
- On site
- Up to 7 hours, with on-camera coaching and a teleprompter
- Finished videos
- 12, plus 4:5 versions for the Facebook and Instagram feeds
- Ready to post
- A posting calendar for all 12, 15 to 20 stills, and a review call 30 days after delivery
- Revisions and delivery
- 2 rounds; the first 4 videos within 72 hours, the rest within 5 working days
Campaign Day
£2,95015 videos
- Before the day
- Full scripts for every video
- On site
- A full day with a 2-person crew, lighting and clip-on mics
- Finished videos
- 15: a 60 to 90 second hero film plus 14 shorts, in every format
- Ready to post
- A posting calendar for all 15, stills, the raw footage and a review call 30 days after delivery
- Revisions and delivery
- 2 rounds, priority delivery
Every Content Day includes
- Travel anywhere in Greater London
- Captions on every video
- A posting calendar for every video, with the caption text for each platform
- A cut of 30 seconds or less for each video marked for your Google Business Profile
- You own the finished videos, paid ads included
- Licensed music or none
Extras. Extra finished videos are £90 each. A repeat day booked within 90 days of delivery is 10% off.
Founding offer
Three founding places. Book a Half Content Day and get the Full Day planning and coaching: scripted talking points for every video, on-camera coaching with a teleprompter, 15 to 20 stills and a review call 30 days after delivery. In return, you let us show your videos, with your business name, on our website and in our emails.
Video production for small businesses across Greater London
The mix of videos stays the same. What we film, and the rules we plan around, change with the trade.
Estate and letting agents
The agent to camera on the local market, a walkthrough of a current listing, what a landlord gets for the fee. Any video that shows a property and its price carries the price, tenure and key facts in the caption, as consumer law now expects.
Aesthetics and skin clinics
The practitioner talking through a consultation, a skin treatment from start to finish, a client in their own words. Prescription-only treatments are never named, hinted at or hashtagged, in line with the Advertising Standards Authority rules for clinics.
Dental practices
A first visit for nervous patients, the dentist on bonding or veneers, the team. Treatment is described as subject to a satisfactory assessment, as the General Dental Council expects, and patients give written consent before they are filmed.
Kitchen and bathroom showrooms
The designer on the decisions to make first, a finished room, the customer standing in it. Only your own work appears, and no trade-body logos you are not authorised to use.
Venues, trades and other local businesses
The same six videos, planned around the questions your customers ask before they book.
Examples of finished content
We are taking our first three founding clients now, so there is no gallery here yet. Founding clients get extra planning and coaching on their first day in return for letting us show their videos, with their business name, on our website and in our emails.
Questions about social media video
How much does a videographer cost in the UK?
It depends on how long they are on site, how much editing is included and whether planning comes with it. Many videographers charge a day rate and bill editing separately. A Content Day is priced by what you get instead: a fixed number of finished, captioned videos, with the planning, filming, editing and posting calendar included. Our three prices are published in the pricing section on this page.
How much should social media videos cost?
Compare the cost per finished video. Filming one video at a time is the expensive way to do it, because every visit carries the same set-up and travel. Planning six to fifteen videos into one visit brings the cost of each one down a long way. Our three fixed prices, and what each covers, are in the pricing section above.
What is the best way to make videos for social media?
Plan before you film. Pick the questions your customers ask, write a strong opening line for each, film everything to camera in one sitting, then cut each video short and caption it. That is the process a Content Day follows, with us doing the planning, filming and editing.
What is a content creation agency?
A business that makes content for other businesses to publish: articles, graphics, photos or video. Some do all of it. A Content Day is deliberately narrower: short vertical video for Instagram, TikTok and Facebook, filmed at your premises in one visit, from SEO Pages, a UK digital marketing agency.
Do I have to be on camera?
No. Anyone who would rather not talk to camera gets versions built from footage of the work, with a voiceover recorded off camera or words on screen. Nobody is filmed who has not agreed to it, and everyone who appears signs a release first.
Who owns the videos?
You do, once the day is paid for, and you can use the finished videos anywhere, including in paid ads. Two exceptions: licensed music is licensed to you rather than owned, and if someone who appears later withdraws their consent, you stop using the videos they are in from then on.
Will you post the videos for us?
Not as part of a Content Day. You get the videos in posting order with a calendar and the captions written, so posting each one takes a couple of minutes. If you want someone to run your accounts, ask us on the call.
Book your Content Day
A short call to pick the day, the videos and the tier. No obligation.