Our Programmes
Be the answer customers find, whether they search Google or ask AI.
Ongoing SEO & AI visibility, built for UK trades and service businesses.
The problem
Most UK trades businesses do good work and stay invisible online, because nothing gives them a consistent presence in Google or AI search. Without a structured, monthly SEO programme, rankings drift, competitors take your spots, and enquiries dry up.
What’s included
- Rankings and AI-visibility tracking across your core keywords and buyer questions
- Your key pages made AI-ready so you appear when customers ask ChatGPT, Perplexity, and Google AI
- Ongoing content that builds authority and answers the questions your customers ask
- Competitor tracking so you know when someone moves up and can respond
- A clear monthly picture of where you stand and what changed
- Strategy sessions to keep the programme aligned with your business growth
Choose your tier
Pick where you want to start
No prices here. Tell us your goals and we’ll recommend the right fit.
Launch
Get your foundations right. Rankings and AI-visibility tracking, your core keywords and buyer questions monitored, your key pages made AI-ready, and a clear monthly picture of where you stand.
- Core keyword and buyer-question monitoring
- AI-readiness work on your key pages
- Rankings and AI-visibility dashboard
- Monthly performance report
- Foundation content and meta work
Accelerate
Turn visibility into a steady flow of enquiries. Everything in Launch, scaled, with an ongoing content and AI-visibility programme, competitor tracking, and a monthly strategy session.
- Everything in Launch
- Ongoing content and AI-visibility programme
- Competitor tracking and alerts
- Monthly strategy session
- Expanded keyword and question coverage
- Up to two locations
Lead
Own your space. The full programme across multiple locations, built to make you the cited answer in AI search and the top result on Google.
- Everything in Accelerate
- Full content programme across multiple locations
- Priority cadence and response
- Advanced AI-citation building
- Links allowance included
- Ads-ready site preparation
Monthly SEO packages
The three tiers above are our monthly SEO packages: Launch, Accelerate and Lead. Each one is a defined amount of work delivered every month, not a retainer that quietly becomes a report. What separates them is coverage: how many keywords and buyer questions are tracked, how much content is produced, and how many locations the programme spans.
When you compare monthly SEO packages, compare the deliverables. Ask what pages, content and fixes arrive in a month, how progress is reported, and whether the package includes the AI-visibility work that decides whether ChatGPT and Google AI mention you at all. A package should be judged on what it ships, and you should be able to see that in the monthly report without asking.
SEO maintenance packages
Maintenance and growth are different jobs. An SEO maintenance package protects positions you already hold: monitoring, technical upkeep, keeping content accurate, and responding when rankings move. A growth programme builds coverage you do not yet have. Every SEO Growth tier includes the maintenance layer, because rankings that are not maintained drift regardless of how they were won.
If you only need maintenance, say so when you book the audit and we will tell you honestly. But most businesses asking about maintenance packages have rankings still to win, and paying to preserve a position you have not reached yet is the wrong order. The audit shows which situation you are in before any package is discussed.
When can you stop doing SEO?
The honest answer: when you stop caring whether the enquiries continue. Nothing breaks the day a programme stops. What happens is slower: content ages, competitors keep publishing, Google keeps updating, and positions drift over months. Businesses in quiet markets can hold on for a long time; businesses in contested trades get overtaken sooner.
The practical version of stopping is stepping down, not switching off: keeping the maintenance layer after the growth work has reached its targets. That conversation happens with the data open, and it is a sign of a healthy programme that it can be had at all.
Frequently asked questions
- How long before I see results from SEO?
- Most clients start seeing movement in rankings and traffic within 2–3 months. AI-search visibility can show up faster, within weeks of your key pages being optimised. SEO compounds over time: the longer the programme runs, the stronger the results.
- What is AI visibility and why does it matter?
- AI visibility means appearing when customers ask questions to tools like ChatGPT, Google AI Overviews, and Perplexity. These are increasingly the first stop for buying decisions. We track and optimise for both traditional Google rankings and AI search at the same time.
- Do I need to be on the Lead tier to see real results?
- No. The Accelerate tier is our most popular and delivers strong results for most UK trades and service businesses. Lead is for businesses targeting multiple locations or looking to dominate a competitive market.
- What do I need to provide to get started?
- Access to your Google Search Console, your service areas and core services, and a brief call so we understand your business. We handle everything else.
- Can I combine this with paid ads?
- Yes. Our Campaign Management programme runs alongside SEO Growth. Paid ads bring enquiries now while organic rankings build for the long term. Many clients start with SEO and add campaigns once they see results.
See how we’ve helped UK trades businesses rank and win more enquiries. View case studies →
Industry-specific SEO
Full Growth Bundle
Built, ranked, and bringing in enquiries, all in one place
Combine SEO Growth, Campaign Management, and Web Build & Care into one programme with a single dashboard and one point of contact.
Book a free callReady to talk about the right programme for your business?
Tell us where you are and where you want to be. We will show you exactly what we can do.