Guides for getting found
33 plain-English guides on websites, Google, reviews and winning work, written for the people who run small businesses, not for other marketers.
Start here
The cornerstone guides. Each one anchors a topic below.
How much does a website cost in the UK?
What a small business website costs in the UK in 2026: build, hosting, domain and running costs, what changes the price, and where money gets wasted.
How local businesses get found on Google
A plain-English guide to getting found by the customers searching near you, on Google and in AI assistants.
How UK trade businesses win work online
Where trade customers actually come from now, and the handful of things that decide which roofer, plumber or cleaner they call first.
The best SEO agencies in Bromley, compared honestly
Six SEO agencies serving Bromley, including us, compared on five criteria you can check yourself. Who suits which kind of business, and how to choose.
Websites and costs
What a site should cost, who should build it, and how to tell if yours is working.
SEO for a single page website: what works and what never will
Honest SEO advice for a single page website: what you can rank for with one page, the ceiling you will hit, and when a few extra pages change everything.
Websites and costsHow to make a website for a small business
A straight guide to building a small business website: the steps in order, what each one costs, the mistakes that lose customers, and when to stop doing it yourself.
Websites and costsHow to check your website is actually working
A website check any business owner can do in twenty minutes: whether Google can find you, whether the site works on a phone, whether anyone can contact you, and the free tools that show you.
Websites and costsHow much does web hosting cost in the UK?
Real UK web hosting costs in 2026: shared, managed and dedicated hosting fees, what is included at each price, and the charges small businesses should question.
Websites and costsBlogging and SEO: does writing posts actually get you found?
What blogging does for SEO, what it cannot do, the kind of posts that bring customers rather than readers, and how often a small business really needs to publish.
Websites and costsThe best website hosting for a small business in the UK
How to choose the best website hosting for a small business: what matters (speed, support, backups), what does not, and how the main UK hosts compare.
Getting found locally
Google, Maps, reviews and AI assistants: how nearby customers actually find a business.
How to get a bad Google review removed, and what to do when you can't
What Google will and will not take down, how to report a review step by step, the UK law on fake reviews, and the reply to write when the review has to stay.
Getting found locallyHow much does SEO cost in the UK? What you get at each price
What UK agencies publish for SEO, what each price buys in hours and work, the questions to ask before signing, and what a local trade should not pay for.
Getting found locallyGoogle Business Profile suspended? What to do first, and how to get it back
What a Google Business Profile suspension means, how to tell soft from hard, how to appeal with UK evidence, and how to keep enquiries coming meanwhile.
Getting found locally76 local business search statistics for 2026, with original sources
76 local search statistics for 2026, every figure traced to the organisation that published it and dated. UK and US data from Ofcom, gov.uk, Google, Pew and the ONS.
Getting found locallySEO for estate agents: how independents get found
SEO for estate agents who compete with Rightmove on one side and national chains on the other: the local searches you can win, and the ones not worth chasing.
Getting found locallyIs SEO worth it for small businesses?
An honest look at small business SEO: when it pays back, when it is the wrong spend, what SEO services for small business should include, and the questions to ask before paying anyone.
Getting found locallyWhy isn't my business showing up on Google?
A troubleshooting guide to the common reasons a good local business stays invisible on Google, and the practical fix for each one.
Getting found locallyWhat your website needs to win local customers
The website essentials that turn a local visitor into an enquiry, from load speed and mobile design to clear service pages and trust signals.
Getting found locallyLocal business listings and keeping your details consistent
Why your business name, address, and phone number need to match everywhere online, and which local listings are worth setting up.
Getting found locallyHow to show up in the Google Maps local pack
What the map results are, why only a few businesses appear there, and the practical steps that help yours be one of them.
Getting found locallyHow to set up and improve your Google Business Profile
A step-by-step guide to claiming, verifying, and completing your Google Business Profile so local customers can find you.
Getting found locallyHow local businesses get recommended by ChatGPT and AI search
How ChatGPT and Google's AI answers decide which local business to name, and the practical steps that help yours become the answer.
Getting found locallyHow to get more Google reviews (and why they matter)
A plain-English guide to getting more Google reviews honestly, and why they help customers choose you and Google show you.
Getting found locallyHow customers really search for local businesses
What real local searches look like, from "near me" to voice questions, and why one catch-all page cannot answer any of them well.
Winning work for trades
Quotes, photos, seasonal demand and the pages that bring the right jobs in.
SEO for heating and gas engineers: how boiler work finds you
How heating and gas engineers get found for boiler repairs, services and installs, why a plumber page will not do it, the heating calendar, and what to expect.
Winning work for tradesIs Checkatrade worth it? The cost, the maths and the alternatives
What Checkatrade costs a UK trade, how many jobs a month it takes to cover the fee, when membership pays off, when it does not, and what you keep if you leave.
Winning work for tradesSEO for construction companies: winning work beyond word of mouth
SEO for construction companies explained: the searches that bring real enquiries, why project photos beat brochure copy, and what a construction firm should expect from SEO month to month.
Winning work for tradesShould trades show prices online?
The honest cases for and against showing prices on a trade website, and the middle path that suits most trades.
Winning work for tradesSeasonal demand, the trade calendar and how to get ahead of it
Roof leaks in autumn, boilers in the first cold snap, gardens in spring. The trade year is predictable, and visibility is built in the quiet months.
Winning work for tradesLocal service pages, the unfair advantage for trades
Why a page for each job in each area beats one services page, how many pages that really means, and how to do it without waffle.
Winning work for tradesHow to handle quote requests so more become jobs
Most trades lose work after the enquiry, not before it. Speed, follow-up and a written quote that sells, explained simply.
Winning work for tradesBuying leads vs being found, the real cost for trades
Directories sell you the customer they found. Your own presence brings the customer to you. The honest comparison, including when directories make sense.
Winning work for tradesBefore and after photos win trade work
Why honest job photographs beat every word on a trade website, and a simple habit for taking them without slowing the job down.
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