Can ChatGPT do SEO?

ChatGPT is good at the writing and explaining side of SEO. It can draft a first version of a service page, suggest the questions customers ask about a job, tidy up a page title and description, explain what an error in Search Console means, or turn your notes about a job into a clear case study. For a busy owner that can save hours.

It is weaker at the parts that depend on facts about your business and your market. It doesn't know which searches bring you work, which competitors appear in your area, what your Business Profile looks like or which of your pages Google has indexed, unless you give it that information. Advice built on guesses about those things is generic at best.

It also makes mistakes with confidence. OpenAI's own interface warns that ChatGPT can make mistakes, and in SEO that can mean invented statistics, out-of-date advice or wrong claims about your own services. Anything it writes about prices, qualifications, regulations or guarantees needs checking by you before it goes on your site.

Mass-producing pages with it is risky. Google's spam policies give using generative AI tools to create many pages without adding value for users as an example of scaled content abuse. Pages that read like everyone else's, with nothing from your own jobs, photos or local knowledge, struggle to rank whoever or whatever wrote them.

The sensible approach is to use it for drafting and thinking, and keep the parts that make you different in your own hands: details from your actual jobs, your own photos, genuine reviews and accurate information about where you work. Those are what search engines and AI answers look for, and no tool can supply them for you.