All Well Property Services
A property services company specialising in kitchen extensions, bathroom fitting and full renovations across South East London. Homeowners in their areas were finding competitors first. We built a page for each of their 9 services in each of their 25 areas, 225+ pages in all, so the right page comes up when someone searches for that job where they live.
225+
Pages Built
25
Areas Covered
9
Services Listed
2,891 visits from Google in 90 days
In the 90 days to 17 July 2026, the site was shown 745,000 times in Google search results and earned 2,891 visits, with daily visits roughly 4x higher in July than in April.
Google Search Console, 90 days to 17 July 2026
The Challenge
Where All Well Property Services Started
All Well Property Services covers 25 areas across South East London, from Dulwich to Mayfair, offering 9 different services. Before working with us, they had a basic website with no location-specific pages. Homeowners searching for 'kitchen extensions in Bromley' or 'bathroom fitters in Clapham' were finding competitors instead.
Our Approach
How We Built It
We built a page for every service in every area, each one written for that place. Each page includes locally-relevant content, real pricing (from £4,000 for bathrooms to £45,000 for extensions), service-specific FAQs, and proper schema markup with LocalBusiness and Service types.
Site Architecture
A Page for Every Job and Every Area
www.allwellpropertyservices.co.uk
/ (Homepage)
├── Services
├── /services/kitchen-extensions
├── /services/bathroom-fitting
├── /services/side-return-extensions
├── /services/loft-conversions
└── /services/painter-decorator
└── ... +4 more
├── Areas
├── /areas/dulwich
├── /areas/clapham
├── /areas/bromley
├── /areas/greenwich
└── /areas/lewisham
└── ... ... 20 more areas
├── Service × Area Matrix
└── /services/kitchen-extensions/dulwich (225+ pages)
└── Static Pages
├── /about
├── /contact
├── /blog
└── /free-tools
Fixed-price guarantee prominently displayed on every page
Key Insights
What We Learned
- 1
Each service page includes transparent fixed-price ranges, which build trust and qualify leads before they call
- 2
Area pages cover 25 South East London neighbourhoods, each with unique local content referencing landmarks and housing stock
- 3
The service-area matrix (9 services x 25 areas) creates 225+ unique landing pages from a single template system
- 4
NICEIC, FENSA, and Building Control certifications are highlighted as trust signals throughout
“Before SEO Pages, we were invisible in half the areas we serve. Now homeowners in Bromley, Dulwich, and Clapham find us first when they search for kitchen extensions.”
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