All Well Property Services
A property services company specialising in kitchen extensions, bathroom fitting, and full renovations across South East London. We built a programmatic SEO site with 25 area pages and 9 service pages, creating 225+ unique service-location combinations that rank for hyper-local searches.
225+
Pages Generated
25
Areas Targeted
9
Services Listed
The Challenge
Why All Well Property Services Needed Programmatic SEO
All Well Property Services covers 25 areas across South East London, from Dulwich to Mayfair, offering 9 different services. Before working with us, they had a basic website with no location-specific pages. Homeowners searching for 'kitchen extensions in Bromley' or 'bathroom fitters in Clapham' were finding competitors instead.
Our Approach
How We Built It
We designed a programmatic site architecture that generates unique pages for every service-area combination. Each page includes locally-relevant content, real pricing (from £4,000 for bathrooms to £45,000 for extensions), service-specific FAQs, and proper schema markup with LocalBusiness and Service types.
Site Architecture
Programmatic Sitemap Structure
www.allwellpropertyservices.co.uk
/ (Homepage)
├── Services
├── /services/kitchen-extensions
├── /services/bathroom-fitting
├── /services/side-return-extensions
├── /services/loft-conversions
└── /services/painter-decorator
└── ... +4 more
├── Areas
├── /areas/dulwich
├── /areas/clapham
├── /areas/bromley
├── /areas/greenwich
└── /areas/lewisham
└── ... ... 20 more areas
├── Service × Area Matrix
└── /services/kitchen-extensions/dulwich (225+ pages)
└── Static Pages
├── /about
├── /contact
├── /blog
└── /free-tools
Fixed-price guarantee prominently displayed on every page
Key Insights
What We Learned
- 1
Each service page includes transparent pricing (from £X), which builds trust and qualifies leads before they call
- 2
Area pages cover 25 South East London neighbourhoods, each with unique local content referencing landmarks and housing stock
- 3
The service-area matrix (9 services x 25 areas) creates 225+ unique landing pages from a single template system
- 4
NICEIC, FENSA, and Building Control certifications are highlighted as trust signals throughout
“Before SEO Pages, we were invisible in half the areas we serve. Now homeowners in Bromley, Dulwich, and Clapham find us first when they search for kitchen extensions.”
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