Campaign Management
Facebook Ads Agency
SEO Pages is a Facebook ads agency for UK service businesses that want Facebook and Instagram to bring enquiries they can count. Meta reaches people before they search, so the work is in the picture, the offer and the tracking, and in knowing when Google would do the job for less.
Free 20 minute call with Richard, who runs the campaigns. No lock-in contracts.
- Your account, your card
- You pay Google or Meta directly and keep full access to the ad account. If you leave, it stays yours.
- Tracking before spend
- Nothing goes live until calls and form enquiries are counted, so every report is in enquiries, not clicks.
- One published fee
- The management fee is on the Campaign Management page, worked out from your monthly ad spend.
Where the money usually goes
- The same three images run for months, long after the audience has stopped noticing them.
- Campaigns are set to win clicks or likes, so Meta finds people who click and never get in touch.
- The pixel is installed but the Conversions API is not, so privacy settings hide enquiries and Meta learns from too little.
- Instant forms collect names with no qualifying question, and half the numbers do not answer.
- Boosted posts are the whole plan.
- Nobody links Meta enquiries to booked jobs, so the channel is judged on cost per form.
What we run instead
- Campaigns set to win enquiries, with the pixel and the Conversions API sending the same events.
- Creative planned in rounds and refreshed before results drop, built from photos and video of your own work.
- Instant forms with a qualifying question, or a landing page when the job needs more explaining.
- Retargeting for people who visited your site or watched your videos and did not get in touch.
- Audiences built around your area and your existing customers, used within the consent you hold.
- Reporting in enquiries and jobs booked, next to your Google campaigns.
Facebook ads or Google Ads?
Google catches people already searching. Facebook and Instagram reach people who are not searching yet. For an emergency plumber, Google wins. For a garden room, a kitchen, teeth whitening or a hotel break, where the photo sells the idea, Meta can find customers for less.
Most businesses start with Google and add Meta once tracking has proved the first campaign. We run both, so the advice does not depend on which one we sell.
What a Facebook ads agency does each month
Most of the work is creative and measurement. Meta's own targeting now does much of the finding, so results rise and fall with the images, the video and the offer. We plan new creative in rounds, retire what has stopped working, and check that every enquiry is counted.
Facebook ads management and the Conversions API
Browsers and phones block a share of what the Meta pixel reports. The Conversions API sends enquiries from your server as well, so Meta sees more of the results it is trying to win. We set up both, match the events so they are not counted twice, and check the numbers before budgets rise.
Facebook ads in regulated sectors
UK law bans advertising prescription-only medicines to the public, and the ASA has ruled against clinics that promoted botulinum toxin on Facebook and Instagram under other names. Meta also limits how health-related ads can be targeted. We check the rules for your sector before building anything.
Already running ads? We will look at the account before the call and tell you what we find.
Book a free callQuestions we get asked
- How much should we spend on Facebook ads?
- Enough for Meta to record several enquiries a week per campaign, or it cannot learn who to show the ads to. We work that out from your cost per enquiry on the first call.
- Do you make the ads?
- Yes. We write the copy and build images and short videos from photos and footage of your work. If you want filmed content, a Content Day produces a batch in one visit.
- Do you run Instagram ads as well?
- Yes. Facebook and Instagram ads run from the same Meta account, and we place them wherever they bring enquiries.
- Who owns the ad account?
- You do. We work inside your Meta Business account with partner access, and you pay Meta from your own card.
- Do you run TikTok or LinkedIn ads?
- No. We run Meta and Google.
Want to know what your ad spend is bringing in?
Book a free call. Tell us what you spend now and we will tell you what we would change first.