Campaign Management
PPC for small businesses
PPC for small businesses goes wrong in different ways in different sectors. A law firm pays for legal aid searches, a dental practice fills its phone with NHS requests, a roofer gets calls from forty miles away. Pick your sector to see what we would fix first.
Free 20 minute call with Richard, who runs the campaigns. No lock-in contracts.
Pick your sector
Each page covers what clicks cost in that sector, the rules that apply to its ads, and where the budget usually leaks.
Every form fill counts as a win, so the account learns to find students, job seekers and suppliers.
Google Ads for DentistsThe account bids on 'dentist near me' and fills the phone with NHS registration requests the practice cannot take.
Ecommerce PPC AgencyYour brand name is left unprotected, and resellers or marketplaces buy the top slot for it.
Healthcare PPCAds name a prescription-only medicine, which UK law bans in advertising to the public.
Google Ads for HotelsBooking sites bid on the hotel's name and take bookings from guests who were already looking for you.
PPC for Law FirmsOne campaign covers every practice area, so the budget drifts to the matter type with the cheapest clicks instead of the work you want.
Google Ads for TradesmenAds cover a whole county when the van only goes ten miles, so most calls are too far to take.
Beyond Google Search
We run Google Search, Local Services Ads, and Facebook and Instagram. We do not run Shopping feeds, LinkedIn or TikTok, and we will say so if one of those suits you better.
SEO Pages is a Facebook ads agency that runs Facebook and Instagram ads for UK service businesses, with tracked enquiries, fresh creative and clear reporting.
Local Services Ads ManagementSEO Pages sets up and manages Google Local Services Ads for UK trades: Google Verified checks, budgets, reviews and call disputes, run beside Search ads.
Free PPC AuditSEO Pages runs a free PPC audit of your Google Ads account: tracking, wasted searches, location settings and bids, checked by hand and explained on a call.
Not listed?
These are the sectors where we can be specific about costs and rules. The work is the same anywhere: tracking before spend, a campaign per job you want more of, and reports in enquiries rather than clicks. Read how Campaign Management works, or if you would rather be found without paying per click, see SEO Growth.
Want to know what your ad spend is bringing in?
Book a free call. Tell us what you spend now and we will tell you what we would change first.