HeyBRB
An AI automation consulting firm that helps small businesses identify and implement workflow automations. We built a programmatic site with 11 industry pages, each targeting a specific vertical with tailored pain points and automation opportunities.
30+
Pages Generated
11 industries
Areas Targeted
3 core services
Services Listed
The Challenge
Why HeyBRB Needed Programmatic SEO
HeyBRB offers AI workflow assessments to small businesses across multiple industries, from property managers to accountants to tradespeople. Each industry has completely different pain points and automation opportunities. A generic 'AI consulting' page wouldn't resonate with a letting agent the same way it would with a solicitor.
Our Approach
How We Built It
We created an industry-first programmatic architecture. Each of the 11 industry pages speaks directly to that sector's specific problems: property managers drowning in tenant queries, accountants buried in document processing, tradespeople losing leads to slow quoting. Every page includes industry-specific time savings, pain points, and automation examples.
Site Architecture
Programmatic Sitemap Structure
heybrb.ai
/ (Homepage)
├── Services
├── /services/ai-workflow-assessment
├── /services/automation-implementation
└── /services/ai-tools-audit
├── Industries
├── /industries/property-management
├── /industries/accountants
├── /industries/plumbers-heating
├── /industries/builders-contractors
└── /industries/electricians-trades
└── ... +6 more
└── Static Pages
├── /tools
├── /research
├── /blog
└── /free-audit
Industry-specific pain points and ROI calculations on every page
Key Insights
What We Learned
- 1
Industry-specific pages convert 2x better than generic 'AI consulting' pages because they speak the prospect's language
- 2
Each industry page includes quantified time savings (e.g., 'Save 6-8 hrs/week' for property managers) as headline hooks
- 3
The fixed-price model (£499 assessment) is prominently displayed, removing pricing friction for small business owners
- 4
A money-back guarantee ('3+ opportunities or you don't pay') is the primary trust mechanism, replacing the need for case studies
“Our conversion rate doubled when we stopped saying 'AI for everyone' and started saying 'AI for property managers' with their specific problems and time savings.”
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