Sara Markoska
A London UGC creator who films, scripts and edits short videos for beauty and lifestyle brands. Her work lived on her Instagram feed, with nowhere to send a brand. We built her first website: a one-page portfolio where brands watch her work, see what she offers and get in touch.
6
videos that play on the page
8
Instagram reels, one tap to watch
1
link to send every brand
The Brief
What Sara Markoska wanted from the site
One link to send brands that shows her best work
A site that feels like her, with her own personality in it
Make it clear what she films for brands and how to book her
The Design
Her videos first, in a site that looks like her
Brands choose a creator by watching their videos, so the videos go first. Her name fills the top of the page in heavy type, with one of her own clips playing beside it. Six samples sit under Selected Work and play with sound in a tap. Eight of her Instagram reels follow as a wall of covers, and Instagram only loads when someone taps one, so the page opens fast. One cobalt accent and an italic serif give it a magazine feel.
- 01
Her clips, front and centre
One of her own clips plays at the top. Six work samples, from a beauty demo to a voiceover, play with sound in a tap.
- 02
Reels without the wait
Eight Instagram reels show as covers. Instagram loads only when a visitor taps one, so the page stays quick.
- 03
A clear offer for brands
What she films, what comes with it and what is priced on its own, then one way to get in touch.
The Challenge
Why an Instagram feed was not enough
Brands booking a creator want to see the work first. Sara's lived across her Instagram feed, mixed in with outfit posts and everyday life, and there was nowhere to send a brand that showed what she does and how to work with her. She wanted a portfolio that carried her personality and made it easy for a brand to say yes.
Our Approach
How We Built It
We started from her own notes: who she films for, the formats she shoots and what she would and would not show. That set the words and the order of the page: her name and a clip first, then selected work, reels, a short about, services and contact. We cut her original videos down for the web and host them on the site, so they play fast. The look came from her style: heavy type, plenty of space and one cobalt accent.
Key Insights
What We Learned
- 1
Brands book a creator on their videos, so the videos come first and play on the page
- 2
Instagram loads only when someone taps a reel, which keeps the page fast
- 3
Words drawn from her own notes sound like her and tell brands what they get
- 4
Listing what is priced on its own, such as usage rights, answers a brand's first question about cost
“As a UGC creator, I wanted a portfolio that reflects my personality and shows brands what I can offer, and SEO Pages brought that vision to life. They took the time to understand my style, and the finished website feels so me.”
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