Campaign Management
PPC Agency London
SEO Pages is a PPC agency London service businesses can hire directly: the person on the first call is the person who runs the campaigns. London clicks cost more than anywhere else in the UK, often twice the national price for urgent work, so most of the job is keeping the budget away from searches that were never going to book.
Free 20 minute call with Richard, who runs the campaigns. No lock-in contracts.
- Your account, your card
- You pay Google or Meta directly and keep full access to the ad account. If you leave, it stays yours.
- Tracking before spend
- Nothing goes live until calls and form enquiries are counted, so every report is in enquiries, not clicks.
- One published fee
- The management fee is on the Campaign Management page, worked out from your monthly ad spend.
Where the money usually goes
- Ads target London as one place, so a Croydon plumber pays for clicks from Enfield.
- Bids are set at the national price, so the ads either miss the first page or win London searches at twice the cost without anyone noticing.
- Targeting includes people interested in London, so visitors and people planning a move fill the click report.
- Calls go unanswered while the owner is on a job, and London customers ring the next firm within minutes.
- Nobody excludes jobs, courses, flat-hunting and student searches.
- Local Services Ads are not used, though Greater London is the only part of the UK where lawyers and estate agents can run them.
What we run instead
- Targeting by borough and postcode district, drawn around the area your vans or your clients come from.
- Bids set from London prices and checked against the first-page estimates Google shows for each search.
- Ads shown to people in your area only, not people who are interested in it from elsewhere.
- Call-only ads and call tracking, so missed calls show up in the report and can be followed up.
- Local Services Ads for eligible trades across London, and for law firms and estate agents, who can only run them in Greater London.
- Facebook and Instagram campaigns aimed at the boroughs you serve.
What PPC costs in London
Google's Keyword Planner estimates, October 2026, London against the UK average: emergency plumber about fifty-two pounds a click against twenty-three; boiler repair about twenty-six against eleven; electrician near me about twelve against seven; family law solicitors about thirty-seven against twenty-six; dental implants about fifteen against nine; conveyancing solicitors about twenty-seven against twenty-four.
Urgent trade work shows the widest gap: an emergency plumber click in London costs more than twice the national figure, because the customer calls the first firm that answers and every firm knows it. Planned and professional work sits much closer to the UK price.
Why London campaigns need borough targeting
Two London postcode districts can be ten minutes apart or an hour apart across the river. Targeting by borough and postcode district, and excluding the ones you will not travel to, keeps the clicks inside the area where a job pays. For emergency work we draw the area tighter still, around how long it takes to get there.
Google's default location setting also shows ads to people who are interested in London without being in it. For a service business that is almost always wasted money, so we switch it to people in your area.
Local Services Ads in London
Local Services Ads charge for a call or message instead of a click and carry the Google Verified badge. Trades such as plumbers, electricians, roofers, cleaners and pest control can run them anywhere in the UK. Google's UK help pages list the lawyer categories and estate agents as available in Greater London only, which gives London firms in those sectors a placement their competitors outside London cannot buy.
Choosing a PPC agency in London
Ask five questions before you sign. Will the ad account be in my name? Who runs it day to day? Is tracking in place before any money is spent? Are results reported in enquiries or in clicks? Is there a minimum term?
Our answers: the account is yours, Richard runs it, nothing goes live without tracking, reports are in calls and enquiries, and there is no lock-in contract. The management fee is published on the Campaign Management page.
Already running ads? We will look at the account before the call and tell you what we find.
Book a free callQuestions we get asked
- Do you only work with London businesses?
- No. We run campaigns across the UK. London has its own page because its click prices and its Local Services Ads rules differ from everywhere else.
- Which parts of London do you cover?
- All of them. Campaigns target whatever area your business serves, from a single postcode district to the whole of Greater London.
- How much should a London business spend on Google Ads?
- Work back from what a job is worth and what a click costs in your trade in London, which for urgent work is often twice the UK average. We do that sum with you on the first call and set the budget from it.
- Can a London law firm use Local Services Ads?
- Yes. Google offers the lawyer categories in Greater London only, covering family, employment, immigration, property, probate, personal injury and more. Firms outside London cannot run them yet.
- Who owns the ad account?
- You do. The account sits in your name, you pay Google from your own card, and we work inside it with manager access. If you stop working with us, the account, its history and its tracking stay with you.
Want to know what your ad spend is bringing in?
Book a free call. Tell us what you spend now and we will tell you what we would change first.