FAQs / Small Business Websites
What does it cost to redesign a website?
In the UK, redesigning a small business website typically costs anything from a few hundred pounds for a refresh of a simple site to a few thousand pounds for a rebuild with new service and area pages. The price depends on how many pages change, who writes the content, and how much care goes into keeping your existing Google visits.
By Richard Thomas-Pryce, Founder · Updated
A redesign covers a wide range of work, which is why quotes vary so much. At the small end, it is new colours, fonts and photos on the same pages. At the larger end, it is a new structure, fresh copy for every page, new pages for services and areas, and moving the whole site to a different platform.
As a rough shape of the UK market: changing the look of a simple site yourself on a DIY builder costs your time plus the subscription. A freelancer refreshing a small brochure site typically charges a few hundred pounds. An agency rebuild with new pages, written content and redirects from the old site usually runs to a few thousand pounds. These are typical ranges, not quotes, and scope moves them a long way.
The costs people forget are content and migration. Someone has to write or rewrite every page, and photos of real jobs beat stock images. If the site moves platform or page addresses change, someone has to map each old address to its new one with a permanent redirect. Skipping that step is the most common way a redesign ends up costing enquiries rather than winning them.
Before asking for quotes, list the pages you have, the pages you want, and what you can supply yourself. A clear brief gets you comparable quotes, and makes it obvious when one of them has left out the content or the redirects.
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