Campaign Management
Google Ads for Dentists
Google Ads for dentists pays when the campaigns are built around the treatments that fill your diary with private work. In the UK an Invisalign click costs about fourteen pounds and a dental implants click about nine, and the practices that do well track each one to a booked consultation rather than a visit.
Free 20 minute call with Richard, who runs the campaigns. No lock-in contracts.
- Your account, your card
- You pay Google or Meta directly and keep full access to the ad account. If you leave, it stays yours.
- Tracking before spend
- Nothing goes live until calls and form enquiries are counted, so every report is in enquiries, not clicks.
- One published fee
- The management fee is on the Campaign Management page, worked out from your monthly ad spend.
Where the money usually goes
- The account bids on 'dentist near me' and fills the phone with NHS registration requests the practice cannot take.
- Implants, Invisalign and whitening share one budget, so the cheap whitening clicks take the spend and the high-value consultations go unbooked.
- Ads and landing pages call a dentist a 'specialist' when they are not on a GDC specialist list.
- Online booking runs on a separate system the ad account cannot see, so booked consultations never show as results.
- Treatment offers appear in ads with no terms on the page behind them.
- Nobody reads the search terms, so 'dental nurse jobs' and 'free dental care' keep costing money.
What we run instead
- A campaign per treatment, with budgets set by what a new patient for that treatment is worth to the practice.
- Clear private-only wording in the ads where it applies, so the calls you pay for are ones you can book.
- Tracking that reaches your booking system, or counts calls over a set length, so results mean consultations.
- Ad and page copy checked against the GDC title rules and the CAP Code before anything goes live.
- Exclusion lists for jobs, training, NHS-only and free care searches, kept up from the search terms report.
- Facebook and Instagram campaigns for whitening and aligners, for patients who have not started searching yet.
What dental PPC costs per click in the UK
Google's Keyword Planner estimates for UK searches, October 2026: Invisalign about fourteen pounds a click and searched around ninety thousand times a month, dental implants about nine pounds, teeth whitening under four.
Whitening is cheap to click and cheap to buy, so it rarely pays for itself on Search. Implants and aligners cost more per click and are worth thousands of pounds per patient. That is where most of the budget belongs.
Dental Google Ads and the GDC rules
The GDC keeps specialist lists, and only a dentist on one of them can be described as a specialist. Implantology has no specialist list, so 'implant specialist' is off limits for everyone. Ad text and landing pages are advertising, and the same rules apply to them as to your website.
A courtesy 'Dr' title should be made clear as a courtesy title. We check ad copy against the GDC guidance and the CAP Code before it goes live, and send anything borderline to you to decide.
Do Google Ads for dentists work for NHS practices?
Mostly no. If your NHS list is full, paying for clicks from people looking for an NHS dentist costs money and frustrates them. Practices with an NHS contract usually advertise the private side only (implants, aligners, cosmetic work and private hygiene) with ads that say so.
Anti-wrinkle injections at a dental practice
Many practices offer anti-wrinkle treatment. Botulinum toxin is a prescription-only medicine, and UK law bans advertising prescription-only medicines to the public. The ASA has upheld complaints against clinics that promoted it on Facebook under softer names such as 'cosmetic injections'.
We advertise the consultation, never the medicine, and keep the toxin out of ad text, hashtags and images.
Already running ads? We will look at the account before the call and tell you what we find.
Book a free callQuestions dentists ask us
- How much should a dental practice spend on Google Ads?
- Work back from what a new patient is worth. An implant patient is worth far more than a hygiene appointment, so you can afford to pay far more for an implant consultation. We do that sum with you on the first call, then set the budget per treatment.
- Should we advertise on Facebook or Google?
- Google first for treatments people search for, such as implants and Invisalign, because the person is already looking. Facebook and Instagram suit whitening and aligner offers aimed at people who have not started looking. Most practices start with Google and add Meta once tracking has proved the first campaign.
- Can you track bookings from our online booking system?
- Usually. Many dental booking systems can show a confirmation page we can track or pass the booking back to Google Ads. Where they cannot, we count calls over a set length and form enquiries, and check them against your diary each month.
- Can we put prices in our ads?
- Yes, if the price is accurate and available, and the terms are on the page the ad links to. A 'from' price has to be one a fair share of patients pay. We will not put an offer in an ad that the page behind it does not explain.
- Who owns the ad account?
- You do. The account sits in your name, you pay Google from your own card, and we work inside it with manager access. If you stop working with us, the account, its history and its tracking stay with you.
Running ads for your practice, or about to?
Book a free call. Tell us what you spend now and we will tell you what we would change first.