Free Tool
Free Google Ads audit
Fourteen quick questions about your account, answered from memory. You don't need to log in, and "not sure" is a fine answer. You get a score and the three things to fix first.
About your account
Question 1 of 14
Are you running Google Ads at the moment?
Nothing is saved or sent while you answer.
What this tool checks
- ✓Whether calls and form enquiries from your ads are counted
- ✓What the account treats as a result
- ✓What one enquiry costs you
- ✓Whether anyone reads the searches your ads show for
- ✓Where your ads show: your area, other websites and apps
- ✓Whether Google changes the account by itself
- ✓Where your ads send people, and how old the ads are
- ✓Whose name the account is in
See how we've helped UK businesses get found. View case studies →
Frequently asked questions
- Is the Google Ads audit free?
- Yes. The questions, the score and the fixes are free and need no sign-up. The audit of the account itself, which we do by hand, is free as well, and you are under no obligation to go any further.
- Do I need to log in to Google Ads to answer?
- No. The questions are written to be answered from memory. If you are not sure, say so. A "not sure" tells you something, because it usually means nobody is checking that part of the account.
- How is the score worked out?
- Eleven of the fourteen questions carry points, 100 in all. Counting enquiries carries the most, 40 points, because every other decision in the account depends on it. Wasted spend carries 32, ads and pages 18, and control of the account 10.
- How is this different from the full audit?
- This scores your answers. The full audit looks at the account itself: what gets counted, the last 90 days of searches, locations, bids and the pages your ads send people to, checked by hand and explained on a 20 minute call.
- What access do you need for the full audit?
- A link between your Google Ads account and our manager account. You send us your 10-digit customer ID, we send a link request, and you accept it under Admin, Access and security, Managers. We change nothing during an audit, and you can remove the link at any time.
- We already have an agency. Can we still use it?
- Yes. Many audits are second opinions. We will not contact your agency, and what you do with the findings is your decision.
- What happens to my answers?
- They stay in your browser. Nothing is saved or sent unless you ask for the full audit, when your answers go with the request so we know where to look first.
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