A few words added to the end of a link that say where it was posted. Google Analytics and our enquiries inbox read them, so a call or form from that link is labelled with the ad, email or post that brought it.

Do I need UTM tags for Google Ads?

Usually not. Google Ads tags its own clicks automatically, which is called auto-tagging. Use UTM tags for everything else: Facebook and Instagram ads, emails, your Google Business Profile and printed QR codes.

What should I put in source and medium?

Source is the site or app, such as facebook or newsletter. Medium is the kind of link, such as paid_social, email or print. Pick one name for each and keep using it, because Facebook and facebook count as two different sources.

Can I use a tagged link in a QR code?

Yes. Build the link here, then turn it into a QR code. Anyone who scans it is counted against that flyer or sign.

Does the tag change the page people see?

No. The page opens as normal. The tag only tells your reports where the visit came from.

Free Tool

UTM builder: tag your links so you know where enquiries come from

Add a tag to the links in your ads, emails and posts. When someone calls or fills in your form, you can see which link sent them.

Where will the link go?

The page it should open

Source

Medium

Campaign name

Which ad or post (optional)

Use short names with dashes, and keep them the same every time. Capitals and spaces are tidied for you.

Your tagged link

Fill in the page and a campaign name to get your link.

Google Ads tags its own clicks, so you rarely need this for Google ads. Use it everywhere else.

What this tool checks

✓A tagged link for Facebook and Instagram ads, Google Business Profile, emails and flyers
✓Source and medium filled in for each kind of link
✓Tags in lower case with dashes, so your reports stay tidy
✓Tags already on the link replaced, not doubled
✓Works with Google Analytics and our enquiries inbox
✓Nothing you type is saved

See how we've helped UK businesses get found. View case studies →

Frequently asked questions

What is a UTM tag?: A few words added to the end of a link that say where it was posted. Google Analytics and our enquiries inbox read them, so a call or form from that link is labelled with the ad, email or post that brought it.
Do I need UTM tags for Google Ads?: Usually not. Google Ads tags its own clicks automatically, which is called auto-tagging. Use UTM tags for everything else: Facebook and Instagram ads, emails, your Google Business Profile and printed QR codes.
What should I put in source and medium?: Source is the site or app, such as facebook or newsletter. Medium is the kind of link, such as paid_social, email or print. Pick one name for each and keep using it, because Facebook and facebook count as two different sources.
Can I use a tagged link in a QR code?: Yes. Build the link here, then turn it into a QR code. Anyone who scans it is counted against that flyer or sign.
Does the tag change the page people see?: No. The page opens as normal. The tag only tells your reports where the visit came from.

Related free tools

Client Value Calculator Google Review Link Generator

Want this handled for you?

Book a free discovery call and we'll show you where you stand and how we'd fix it.

Book a free call Check where you show up