Is there a way to get Google reviews?

Google not only allows businesses to ask for reviews, it provides the tools to do it. In your Business Profile, the 'Ask for reviews' option gives you a short link and a QR code that open the review box directly, with no searching and no navigating. Anyone who has genuinely used your business can be asked.

The gap between businesses with 12 reviews and businesses with 200 is rarely the quality of the work. It is whether asking is a habit or an afterthought. A plumber who finishes four jobs a day and asks every customer will collect more reviews in a quarter than most competitors gather in years.

Three things move the response rate. First, timing: ask while the job is fresh, ideally the same day, when the customer is still pleased and the details are vivid. Second, friction: send the direct link by text or email so leaving a review takes under a minute. A request that starts with 'search for us on Google' loses most people. Third, the ask itself: a short personal message from the person who did the work beats a corporate template.

Two rules keep you inside Google's policies and UK law. Ask everyone, never just the customers you think were happy, because selectively steering happy people to Google and unhappy people to a private form is called review gating and Google prohibits it. And never offer money, discounts or freebies in exchange, which breaks Google's rules regardless of disclosure and can breach UK consumer law.

If you want this to run without anyone remembering to do it, the ask can be triggered automatically when a job is marked complete in whatever you use to run the business, with one polite reminder a few days later. That is the whole machinery behind most fast-growing review counts.