Web Build & Care
Web Design for Roofers
Web design for roofers: repairs, new roofs, flat roofs and guttering each on their own page, your own job photos, and a call button for the leak that cannot wait.
Free 20 minute call with Richard, who does the work. No lock-in contracts.
- 225+
- pages built
- 2,891
- visits from Google in 90 days
- 4x
- more daily visits by quarter end
All Well Property Services, a South East London renovation firm. Google Search Console, 90 days to 17 July 2026. Read the case study
What usually goes wrong
- Repairs and full replacements share one page, so the customer with a leak reads about new roofs.
- Photos of other people's roofs, or none at all.
- No sign of the schemes you belong to, such as NFRC or CompetentRoofer, or of your insurance.
- Flat roofing, guttering and chimney work sit in a list instead of on pages of their own.
- The areas you cover are not named anywhere.
- Storm damage enquiries go to a contact form that nobody checks at the weekend.
What we build instead
- Separate pages for roof repairs, new roofs, flat roofs, guttering and chimneys, if you do them.
- A storm damage and leaks page that leads with your number and how quickly you can get there.
- Before and after photos of your own jobs on each page.
- Your NFRC, CompetentRoofer or TrustMark membership with the details a customer can check, and your guarantee terms.
- A page for each town you want work in.
- One inbox for every form, and a count of every tap on your call and WhatsApp buttons, with the page it came from.
A trade site we built
We cannot show you a roofing site of ours yet. The closest is JL Mobile Tyres, whose customers ring when something has gone wrong: a call button first on every page, real photos of their own vans and jobs, and 16 town pages. A roofer's site is built the same way.
Read the JL Mobile Tyres case study
What a website for roofers costs
Our websites start from the price shown here, quoted as a fixed price after a short call.
That is more than a template site. The difference is the parts a template leaves out: a leaks page that works on a phone in a storm, a page for each kind of roof and each town, your scheme details and guarantee where customers decide, and someone to add your latest jobs.
Websites from
£2,500 one-off
Then care from £100 a month.
What a roofing website needs
Roofing customers arrive in one of two states. Water through the ceiling after a storm means they want a number and an arrival time. A tired roof they want replaced means they want to compare three quotes. Give each its own page.
On the replacement pages, the deciding things are photos of your finished roofs, the guarantee you give and the scheme you belong to.
Questions roofers ask us
- How much does a website for a roofer cost?
- Template sites start at a few hundred pounds. A site with a page for each kind of roof and each town, written for you and looked after each month, costs more. Ours start from the price on this page and are quoted after a short call.
- Should roof repairs and new roofs have separate pages?
- Yes. A repair is urgent and a new roof is a considered spend, so the pages lead with different things: your number and response time on one, finished roofs and your guarantee on the other.
- What should a roofer show to build trust online?
- Your own before and after photos, your guarantee in writing, your insurance, and membership of a scheme such as NFRC or CompetentRoofer with the details a customer can check.
Want to know what your site is costing you in missed work?
Book a free callMore questions we get from roofers
- Do I need a page for each town I cover?
- For the towns you want work in, yes, as long as each page says something true about the work you do there. A page that swaps the town name and nothing else does more harm than good.
- Should I show prices on a roofing website?
- Show what you can, such as an inspection charge or a typical range for a common repair. Replacements depend on the roof, so explain how you quote instead.
- How do I get roofing photos that look good?
- Take them on the job with your phone, before and after, from the same spot. Real photos of real roofs beat stock images.
Web design for other sectors
All web design sectors or read about how we build and look after sites. Already getting enquiries and want more of them? See SEO for roofers.
Need a website that works for a roofer?
Book a free call and we will tell you what your current site is getting wrong.